let's pop a bottle!
Heineken takes a seat
at the table like
a fine wine.

This Christmas, beer becomes a gift.

Reimagined Heineken as a festive premium gift by merging
its iconic identity with celebratory codes of fine wines
and champagnes.

STRATEGY: positioned as “affordable luxury” with limited-edition packaging to boost desirability and align with year-end gifting rituals.

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Technical details

  • HEINEKEN

  • ART DIRECTION, ACTIVATION & PACKAGING

  • CAMPAIGN CONCEPT, VISUAL IDENTITY, PREMIUM PRODUCT STAGING

  • FESTIVE, PREMIUM, UNCONVENTIONAL

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Suivant

2024